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Christmas Advent Calendar Project

Project Type

Campaign Brief

Location

Europe

Date

September 2024

This project showcases a comprehensive digital marketing proposal for a beauty advent calendar, designed to merge skincare, mindfulness, and sustainability. It includes strategic planning across product design, target audience segmentation, influencer collaboration, and a detailed promotional plan to maximize reach and engagement. Highlights include a data-driven approach to campaign execution and a focus on customer experience, demonstrating skills in marketing strategy, content creation, and performance analysis.

Table of contents for the Digital Marketing Product Proposal, highlighting key sections like overview and features.

Moments of Magic advent calendar overview blending mindfulness, self-care, and beauty for a unique holiday experience.

Key features of the Moments of Magic advent calendar, including skincare, mindfulness activities, and eco-friendly design.

Promotion and distribution strategy for the Moments of Magic advent calendar, focusing on audience and timelines.

Primary target audience demographics and behaviours for the Moments of Magic advent calendar campaign.

Detailed buyer persona for Pauline Olson Sr., showcasing motivations and values for the advent calendar.

Secondary audience breakdown for the advent calendar, including gifting consumers and wellness enthusiasts

Campaign timeline with pre-launch strategy including social media teasers, influencer seeding, email marketing, and a landing page for holiday campaigns.

Campaign launch strategy with social media marketing, paid ads, and premium retail partnerships for a holiday advent calendar.

Distribution channels for holiday campaigns featuring e-commerce, retailer websites, and in-store displays for the advent calendar.

Cover image for influencer collaboration, highlighting the role of influencers in holiday marketing campaigns