Maria Radchik

Shaping ideas into strategies, driving strategies into action.

This portfolio showcases a selection of conceptual projects—both from my Master’s studies and independent work—that reflect my creativity, strategic thinking, and analytical approach to marketing. While these are not real-world case studies, they demonstrate my ability to develop data-driven strategies, craft compelling narratives, and apply SEO and performance marketing principles to drive impact.

Learn More about my background

My Portfolio

Each project represents an opportunity to refine my skills, experiment with ideas, and bridge theory with practice. Explore my work to see how I approach marketing challenges with insight and innovation.

Digital Marketing Project for Coffee Shop

Coffeeshop Opening

The front cover of the "Digital Marketing Product Proposal: A Mindful Journey Through December" project. Features a luxurious beauty advent calendar nestled among festive holiday greenery, highlighting the essence of mindfulness and self-care during the holiday season.

Christmas Advent Calendar Project

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Excel Projects: Financial Analysis and Revenue Predictions

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Master's Projects

During my Master’s in Marketing, I tackled real-world challenges through data-driven strategies and innovative execution. From optimising digital distribution for travel brands to designing integrated campaigns for an airline, these projects reflect my expertise in marketing strategy, consumer insights, and digital engagement.

Each project showcases my ability to turn analysis into action, leveraging SEO, social media, and strategic planning to drive results. Here’s a selection of my key work – where strategy meets execution.

Strategic Expansion of Costa Cruises in the Caribbean

Market analysis and strategic recommendations for Costa Cruises' Caribbean expansion.

Iberia: Inbound Marketing & Digital Strategy

SEO, TikTok, and online campaign strategies for Iberia’s air bridge and Latin American market.

Five Guys: Customer Loyalty & Digital Engagement

Analysis of customer advocacy, digital communication, and loyalty program strategies for Five Guys.

Hotel Picos Madrid: Web Implementation & Digital Strategy

Development of a web portal and social media marketing plan for a boutique hotel.

Paradores: Market Positioning & Value Proposition

Target audience analysis and competitive positioning for Paradores hotels.

Espacio Norrsken: Glamping Concept & Digital Strategy

Luxury eco-hotel concept with a social media and brand awareness strategy.